We live in a fast-paced society and many of us are addicted to speed: fast internet, fast service, the fastest way to get from A to B and, last but not least, fast food. We all know we should eat more conscious and healthy, but many of us have difficulties keeping up and finding balance between work, family, leisure and wellness.
The centrality of food is an expression of cultural identity, history and memory. Traditional food and cooking techniques, the knowledge and values on food are disappearing rapidly. The younger generations no longer know how to recognize fresh, high quality ingredients and how to cook healthy and wholesome meals from scratch.